 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
|
|
|
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
  |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
|
 |
Opposite to what is peculiar to most people, companies are usually proud of their aging. They are aware of the value of acquired experience and, especially in Brazil, of how hard it is to stay in business for over 60 years, as it is the case of Aurora.
Founded in 1946 by Alfredo Jacobsberg, it is a family business born in
a garage, from where orders were delivered by bicycle in the early days.
Step by step, there came the retail customers and soon Aurora opened its
first Libero Badaro street headquarters in downtown Sao Paulo. Fifteen years
later, the company became the chief importer of dried fruit in Brazil.
But the greatest leap ahead came as of 1966, when Werner Jacobsberg took
over the company. He was a great entrepreneur: expanded the company’s businesses
to fine food and beverage, managed to become the exclusive representative
of distinctive international brands such as Lindt chocolates, Tabasco sauces,
Jensen's pates, and Schwartau jams, and built the company’s first own headquarters.
From 1973 to 1984, Aurora faced difficult times due to import barriers.
Only a few importers survived the period.
When barriers were lifted in 1990, and with the Plano Real economic package
in 1994, Aurora enjoyed a tremendous growth, expanding distribution, revitalizing
the line of products, and most important, reinforcing the portfolio of spirits
and liqueurs with Cuervo, Cutty Sark, Drambuie and Licor 43, among others,
leading to the creation of separate divisions for food and beverage.
By then, Aurora also introduced world famous brands such as Campbell’s soup,
Tex-Mex Casa Fiesta products and Pez candies into the Brazilian market.
As from 2004, Aurora has been strengthening the area of wines, both in the
retail and in restaurants, with important brands such as Los Vascos, Valentin
Bianchi, Louis Latour, Ferreira, Laurent Perrier, Gonzales Byass and Hardys,
among others.
In 2005, Aurora moved to a new Distribution Center
at the Anhanguera Highway, with 5,000 sqm of well planned facilities for
excellent dry or refrigerated warehousing, and fast and agile handling and
shipment of orders. Information processing was also enhanced in Aurora with
the implementation of ERP and BI systems.
Today, Aurora is the country’s main independent enterprise in the premium
food and beverage business, counting on 100 professionals, very well prepared
for new challenges ahead.
Since 1946, Aurora works with the commitment to offer quality, both in the
service provided to our direct clients, as well as in the products enjoyed
by the sophisticated Brazilian consumers.
| |||||||||
| |||||||||
| |||||||||
|
