About us
Aurora is a family-owned company distinguished for its 64-year-long history.
Aurora’s portfolio includes the most renowned international brands for food and beverage products. Since 1946, Aurora has been importing and distributing exclusive brands, high quality and market-leading products made especially for people who enjoy the best of life. It has its own team for sales and merchandising, covering the entire country.
Strategically, Aurora currently has three business divisions: Spirits & Liqueurs, Wines, and Fine Foods, which share in a productive and efficient way the areas of Logistics & Import, Finance & Administration, Human Resources, and Sales to retail and wholesale.
The Spirits & Liqueurs Division relies on a Marketing team, as well as on a team specialized in working at retail sale points, serving major customers in Sao Paulo (capital and upstate), Rio de Janeiro, Belo Horizonte and Salvador.
Created in August 2009, INOVINI, the Division of Wines, boasts Marketing professionals and two Sales teams: one with expertise in restaurants and hotels, and another for specialized retailers. Its more intensive coverage areas include Sao Paulo (capital and upstate), Rio de Janeiro, Belo Horizonte, Curitiba and Brasilia.
The Division of Fine Foods – a business segment where Aurora leads the Brazilian market – also relies on a specialized Marketing team, and is currently setting up a team for prospecting food-service customers.
Aurora’s Sales and Merchandising teams reach all major cities in Brazil, operating both in medium and large supermarket chains, and in delicatessen shops and wholesalers. The intended distribution, put into practice for each product line, is the result of strategies developed by the Marketing area.